JO Kimemia has close to a decade of experience in marketing and communication, and has supported tens of businesses in Africa to grow and scale their brands. He’s a startup-growth champion with a passion for helping businesses communicate effectively and generate profit. He believes that the key to building great businesses is to focus on continuously modelling and refining their Desirability, Profitability, and Longevity. He is also passionate about using design thinking to improve processes and systems.