Prescott Engineering Solutions Ltd.
Project Overview
Prescott Engineering Solutions, a leading provider of construction equipment in Kenya, needed a website that reflected their expertise, attracted qualified leads, and solidified their position in the market. Their existing website lacked user-friendliness and failed to effectively showcase their extensive equipment inventory, industry knowledge and convert website visitors into leads.
TARGET AUDIENCE Construction Companies (Large, Medium, and Small), Government Agencies & Public Works Departments, Subcontractors & Specialized Construction Services, and Independent Contractors.
Project Objectives
The main objective of the project involved redesigning and optimizing Prescott Engineering Solutions Ltd.’s website focusing on enhancing the User Experience (UX) & mobile responsiveness of the website while strengthening its brand identity & local market presence.
Problem Statement
Prescott Engineering Solutions Ltd. needed to improve the overall website user experience and generate qualified leads, while still solidifying their brand identity as a leading provider of construction equipment in Kenya.
Goals
To redesign Prescott Engineering Solutions Ltd.’s website to be user-friendly and intuitive. This includes optimizing navigation menus, simplifying information architecture, and ensuring a seamless experience across all devices (desktop, mobile, tablet).
Design Process
Understand
User Interview
Competitve Analysis
Define
User Journey
Ideate
Information Architecture
Design
Hi-Fi Designs
Prototype
Test
Conclusion
Future Concept
HI-FI Mockup
