Project Overview
Sanlam Investments East Africa (SIEAL), a leading fund manager in the region, recognized the need for a user-friendly mobile app to empower their corporate clients with on-demand access to manage finances. Their existing mobile app lacked intuitiveness and functionality, hindering user adoption and engagement.
TARGET AUDIENCE: Retail investors, Tech-savvy investors, and Sanlam’s existing clients
Project Objectives
The main objective of the project involved redesigning and developing Sanlam Investments East Africa’s mobile app focusing on prioritizing a user-friendly interface, implementing robust security protocols and enhancing functionality.
Initial / Old Mobile App Designs
Problem Statement
Sanlam Investments East Africa (SIEAL) desired a mobile app that would revolutionize the way their corporate clients manage finances and interact with their investments. Their existing mobile app had limited visibility and lacked features that fostered active participation from corporate clients.
Goals
To redesign and develop a user-friendly and secure mobile app for Sanlam Investments East Africa (SIEAL), allowing corporate clients to manage their finances seamlessly from anywhere, anytime.
Understand
User Research
User Interview
Competitve Analysis
User Interview
Competitve Analysis
Define
User Personas
Empathy Map
User Journey
Empathy Map
User Journey
Ideate
User Flow
Information Architecture
Information Architecture
Design
Wireframe
Hi-Fi Designs
Prototype
Hi-Fi Designs
Prototype
Test
Feedbacks
Conclusion
Future Concept
Conclusion
Future Concept
HI-FI Mockup
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