Social Media Best Practices for Financial Advisors

Social media marketing is a key prospecting tool in the financial services industry. This is because almost everyone is on these social platforms. Whether catching up with close friends and relatives, sharing personal and group experiences or marketing their businesses and expertise, social media is a fast and easy way to access your target audience.

2020 Digital Marketing Trends in Kenya

Shupav Digital Marketing Trends 2020

Whereas the last decade was about calling the client king, the increase in customer sophistication means that content requires a personal touch to appeal to and ensure engagement from the target market.

What does digital marketing entail?

If you’re reading this, you’ve definitely heard that digital marketing gets you more clients at a cost-effective price; and that’s if you understand your clients well to target them effectively. Making digital marketing work for you is however the elephant in the room! So for starters, what is digital marketing? You have probably Googled so […]