Micro-influencers and their role in increasing brand engagement
Micro-influencers are personalities on social media with followings of between 1,000 and 50,000 who are able to steer the conversation around brands, attracting high levels of engagement.
Features Update: Facebook introduces page management history, twitter removes audience insights tab
Facebook has introduced a Page Management History feature for admins that shows all actions taken on a Page, when they were made and which admin/editor made them.
2020 Digital Marketing Trends in Kenya
Whereas the last decade was about calling the client king, the increase in customer sophistication means that content requires a personal touch to appeal to and ensure engagement from the target market.
What does digital marketing entail?
If you’re reading this, you’ve definitely heard that digital marketing gets you more clients at a cost-effective price; and that’s if you understand your clients well to target them effectively. Making digital marketing work for you is however the elephant in the room! So for starters, what is digital marketing? You have probably Googled so […]