Insights

Our thinking on the hard version of the job.

Marketing trust-dependent brands, across African markets, in plain language.

Digital Marketing

How to Optimize Your Website for Voice Search in 2023

With the increasing popularity of virtual assistants like Amazon Alexa, Google Home, and Apple Siri, more and more people are using their…

16 May 2023 · 4 min read
Twitter MBA

15 Tips to Avoid Startup Suicide

Many startups fail within the first few years. It's not because of the competition, the economy, or any other external factor. It's…

12 May 2023 · 4 min read
Digital Marketing

How AI-Powered Digital Marketing Strategies can Boost your ROI

Incorporating AI into your digital marketing strategy can help you stay ahead of the curve and drive better ROI. AI-powered marketing tools…

24 Apr 2023 · 3 min read
Digital Marketing

The State of Digital in Kenya in 2023

The digital space is rapidly growing in Kenya and different brands are taking their marketing online. Therefore, based on the data, statistics…

6 Apr 2023 · 3 min read
Digital Marketing

11 Call-to-Action Phrases that Will Boost Your Click-Through Rates

When crafting your CTA, always keep in mind the goal of your campaign and what action you want users to take. Use…

4 Apr 2023 · 4 min read
Digital Marketing

Do I Need a Website for My Business?

In today's digital age, having a website is crucial for businesses looking to reach a larger audience. Learn the numerous benefits a…

31 Mar 2023 · 3 min read
Digital Marketing

6 Factors to Consider When Choosing a Digital Marketing Agency

The services offered by a digital marketing agency are critical in achieving your business's online goals. Choose an agency that specializes in…

14 Mar 2023 · 2 min read
Digital Marketing

The Importance of Mobile Optimization in Digital Marketing

Mobile optimization is no longer an option for businesses - it's a necessity. By optimizing their digital marketing strategies for mobile devices,…

2 Mar 2023 · 3 min read
Digital Marketing

5 Benefits of Multi-Channel Marketing

Discover the benefits of using multiple platforms in your marketing strategy. Learn how multi-channel marketing can increase your reach, improve customer experience,…

9 Feb 2023 · 4 min read
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