Top 6 New Trends in Digital Marketing in 2023

Digital marketing is an ever changing field and staying on top of trends is crucial for brands. Trends vary from advancements in technology to shifting consumer behaviors. Understanding and riding on emerging trends has proved positive for different trail blazers. Below are the top 6 trends currently shaping the digital marketing scene:

  1. Micro-influencers

To increase audience relations, brands have been very keen to indulge influencers. Micro-influencers are individuals with a loyal following on social media in a specific niche. Different from traditional use of celebrities, micro influencers have higher engagements with their audience in their content. These influencers help increase brand reach, build trust and drive sales.

  1. Voice search engine

Search Engine Optimization (SEO) has greatly shifted over the years with the rise of voice assistants such as Google assistant, Alexa and Siri. This has prompted digital marketers to tap into content that aligns with the use of language queries and long-tail keywords that are a characteristic of voice search. Read More.

  1. User-generated content

Recently, brands have recognized the significance of user-generated content as an available resource. Digital marketers have come up with creative ways to prompt consumers to share and tag on specific content. Running giveaways, hashtags and social media challenges have been among effective ways of driving user-generated content. 

  1. Video marketing 

Increased use of video marketing has been attributed to the continuous rise in social media platforms. TV adverts are heavily backed with short videos, live streams and interactive content. These videos include: YouTube shorts, Instagram reels and stories, Tiktoks and Snapchat streaks. Video marketing has been very effective in capturing the attention of your audience while pushing brand awareness. Video marketing allows brands to convey messages in captivating and shearable formats. This increases your engagement and conversion rate.

  1. Hyper-targeting

Gone are the days when brands sent out random content hoping to reach their target audience. Advancements in data analytics and automation have caused brands to deliver personalized content to a specific audience at a whole new level by leveraging behavioral patterns and consumer insights. Using these tools, marketers have tailored messages, recommendations and offers to specific individuals. Hyper-targeting creates a sense of loyalty with a brand causing increased engagement and use by customers. Read More.

  1. Artificial intelligence

Undoubtedly, AI is taking the world by storm, and digital marketing is not left behind. Artificial intelligence has transformed how marketers create content, analyze and predict data. AI algorithms can accurately determine customer trends and offer personalized customer experiences. Tools like chatbot and Chat GPT have simplified the thought process for content creation.

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As the digital marketing world continues to evolve, it is important for brands to quickly adapt to new trends in order to remain relevant. From the use of AI to tapping into micro influencers and user-generated content, these key trends offer exciting opportunities for brands to connect more with their customers in more personalized, immersive and engaging ways. By aggressively leveraging these trends, brands position themselves for success in the ever-changing digital space.


Shupav Group is supporting business owners to build and scale successful brands in Africa. We do this through pioneering Digital Marketing, PR & Communications, and Sales Enablement solutions.

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