5 Principles to Instantly Upgrade Your Writing

Originally posted on Twitter by Tanmay Singh Chauhan

Here are the FIVE principles that will instantly upgrade your writing:

  1. Avoid jargon and acronyms.

Know your audience before using an Acronym:

  • Explain technical terms the first time they appear.
  • Don’t try to sound clever, be clear instead.
  • Say what you mean, in plain language, and let the reader decide whether it was “groundbreaking”
  1. Use fewer than 30 words per sentence
  • Focus on one idea per sentence.
  • Strip out qualifiers like “I think,” “I feel,” and “should we consider”.
  • Eliminate anything that reads like “style.” Refrain from using your writing to extend your personal brand.
  1. Replace adjectives with data

Don’t force readers to decode your words.

  • Buzzwords are empty boasts to kill authority.
  • Replace adjectives with words that can be visualised.
  • Profit increased drastically last quarter -> Profit increased by 40% compared to Q3.
  1. Use subject-verb-object sentences

When in doubt, keep things simple:

  • Subject: Who or what you’re writing about?
  • Verb: What they did or will do.
  • Object: Who or what is acted upon.

Keep them from sitting on a couch after reading your copy.

  1. Use the “So what?” test

Tell readers instantly what you want them to do.

  • Do you want them to order now?
  • What do you want them to order?
  • When will it be delivered?

Make sure to be as specific as you can.


Shupav Group is supporting business owners to build and scale successful brands in Africa. We do this through pioneering Digital Marketing, PR & Communications, and Sales Enablement solutions. www.shupav.com

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