Originally posted on Twitter by Alex Garcia
- Relevancy > Strategy
Strategy has its place but relevancy supercharges growth. Social and culture go hand in hand. The more relevant you are in culture the more of an impact your content will have. Big moments will arise when you pause your strategy and execute on relevance.
- Use ALL IG features
Instagram’s algorithm rewards you if you can keep consumers on your content. Use all features:
- reels
- igtv
- stories
- highlights
- carousel
This will result in your audience roaming your content. In reward, your content will become more discoverable.
- For conversions – use one link
If your goal is to maximize ONE metric, then only use one link in your bio. Linktree-like pages have their place but it also adds extra steps. Whatever the desired outcome – maximize for it. Make it as simple as possible.
- Funnel Activation
One of my favorite Instagram moves is done by Bloomberg Business. They use their posts to tell a brief story. Then their Call To Action (CTA) tells you to click the link in the bio for the full story. They create an article for every post. The thumbnail is the same image as the post so it’s easily identifiable. This is great for data hence great for activating a funnel.
- Shares and Saves
Shares and saves mean your content is valuable. Instagram reads this and pushes your content outside your followers. The more people save and share your content, the more they’ll see you as a market leader.
- Linktree (how to optimize)
Don’t use Linktree to upload thousands of links. Pick your top three. For example:
- Content (blogs, podcast, YouTube)
- Lead Magnet (Ebook, email series)
- Product
Just like you test CTAs on ads, do the same on your links.
- BIO
Your bio can be the difference between someone following you or scanning your content and leaving. Tell someone what to expect. The bio answers the questions:
- Why to follow?
- What’s in it for them on the daily?
Optimize this by testing different bios.
- Scale a feature
Some accounts make a lot of money on IGTV, some on IG reels and others with carousel posts. Once you identify the feature that’s driving the most results – scale it. Currently, some accounts are going 0 – 10k scaling their IG Reels efforts. It’s pretty wild.
- Follow Your Top Followers
You know those people who constantly engage with your posts, comments, and DM you? Follow them. Engage with their content. Show that you care. This will make them an advocate for you in the long-term.
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Shupav Group is supporting business owners to build and scale successful brands in Africa. We do this through pioneering Digital Marketing, PR & Communications, and Sales Enablement solutions. www.shupav.com
